Inkjet Printers | Variable Data, Faster Speeds and Improved Quality on the Rise

May 13, 2020

With artificial intelligence and “big data” utilization on the rise, and consumer preference for customization increasing, it may seem strange that one of the oldest modern printing technologies – inkjet – is seeing a resurgence. However, high-speed, continuous feed inkjet (CFI) presses are vastly improved, meeting today’s demand for quick, customizable, quality output at an affordable price.

Cost per page and page yield are a big deal.

In the past, the high cost of ink cartridges, slower print speeds, and lower quality output meant inkjet printers could not compete against laser printers in a commercial setting. But now, with the price of consumables (like ink) dropping rapidly, recent innovations allowing inkjet machines to print tens of thousands to millions of copies five to six times faster than sheet-fed laser, and quality rivaling offset printing, the tide has started to turn.

The more paper you can process through a machine, the more return-on-investment you get from that machine and its associated costs. With little to no warm-up time and rapid ink drying, inkjet printers provide an ideal solution for fast-moving production lines. CFI presses can also run for many hours before requiring service, which lowers costs even further.

Variable data is a key driver.

While adoption of commercial inkjet presses hasn’t happened at the same pace for every industry, data processing centers, in-plant print facilities, and commercial printing centers are rapidly driving the shift from laser to inkjet.

Thanks to cloud storage, customer management software, advanced digital tracking, and artificial intelligence predicting customer buying habits, it’s easier than ever to create customized content. The newest high-speed commercial digital inkjet presses are fully integrated with cloud-based business data, allowing for massive data pulls for customized mailings tailored to each customer and each print.

“Dear Sir/Madam” or “Dear Current Resident” don’t influence purchasing behavior the way personalized greetings and messages do. We live in an age where everything from our news feeds to our music choices is tailored to us, and direct mailings need to reflect this individualism.

In short, for those businesses that collect customer-specific details and use big data to drive marketing choices, a CFI printer allows for the printing of customized, high-quality prints, quickly and efficiently.

Sources:

“The benefits of continuous ink jet printers,” Packaging Scotland; “Benefits of Continuous Inkjet Printers,” Griffin-Rutgers Co. Inc.; “Inkjet vs Laser Printers: Which is Right for Your Business?” Access Systems; “Advantages of Inkjet Printers,” Printernet UK; “2019 Campaign Impact Report,” The Paper and Packaging Board; “Why Direct Mail Marketing Is Far From Dead,” Forbes; “Four in 10 Americans Look Forward to Checking Mail,” Gallup; “Inkjet Printers,” interview with Geo Plumberg, Boise Paper Product Manager.

The Latest

Check out the most recent posts

Get the Most Out of Color Printing

Get the Most Out of Color Printing

With the rise of inflation, even the smallest expenses are under scrutiny. Color ink is notorious for being expensive, but there are ways to optimize the quality and quantity of your printing. Make the most out of your ink investment with a few of these tips:

Learning with Paper in a Digital Age

Learning with Paper in a Digital Age

Over the last decade, people of all ages and demographics have turned to remote learning and work, keeping notes online and using digital calendars and to-do lists. But for many, using pen and paper to take notes is a better way to learn and remember.

How to Store and Load Paper for Optimal Performance

How to Store and Load Paper for Optimal Performance

At Boise Paper, we pride ourselves on providing the products you need with the service you deserve. Our paper products are rigorously tested and engineered to deliver the best results. To get the most out of your paper, follow these five steps for optimal performance.

Mentor Programs Improve Employee Experience

Mentor Programs Improve Employee Experience

Mentor programs in the workplace are often used to integrate new employees into their new role. However, a mentoring program is also important for ongoing employee satisfaction and retention, as well as building an overall positive company culture.

Top selling claim measured by NPD Group, a global leader in market research and customer insight; Total Boise Paper brand revenue from January 2014 – November 2017